Bayard Média Développement

Bayard Média Développement has been the advertising subsidiary of Bayard Group for the past ten years. Since the beginning of 2018, it also acts as a consultancy, and therefore is able to help all Bayard teams work with their clients, partners, and media and advertising agencies.

Because of its expertise in the fields of audience planning, context planning and strategic planning, Bayard Média Développement is able to find solutions to all the problems related to brand communication. These include digital and cross-channel operations, traditional advertising, marketing direct by data, skilled recruitment, content creation, and ‘community action’. Bayard Média Développement is able to address efficiently any problems which may arise related to any age-group, but especially those related to clients who are over 45 years old, young people under 18, families, high-ranking executives and opinion leaders.

Bayard Média Développement advises its clients and partners about subjects related to reputation, attraction, recruitment, loyalty schemes and development programmes with clients and potential clients on a daily basis. Its expert opinion is based on the qualities of Bayard Group’s creation(s) and studies, as well as the knowledge known about clients in the children’s market, the parent market and the over-45s market.

Bayard Media Développement general terms and conditions (2020)
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Bayard Media Développement general terms and conditions for special operations (2020)
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General technical specificities (2019)
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Rates :

La Croix l’Hebdo key figures (2019)
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La Croix key figures (2019)
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Rates and commercial conditions for La Croix (2019)
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Rates and commercial conditions for Le Pèlerin (2019)
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Rates and commercial conditions for Notre Temps (2019)
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Rates and commercial conditions for Popi (2019)
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Rates and commercial conditions for Pomme d’Api (2019)
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Rates and commercial conditions for J’aime lire (2019)
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Rates and commercial conditions for Okapi (2019)
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Contact :

Bayard Média Développement
18 rue Barbès – 92128 Montrouge cedex
Phone 01 74 31 65 90 – Fax : 01 74 31 60 03

Managing director: Sibylle Le Maire
Deputy managing director: Fabienne Marquet
Marketing and data director: Yvonne Herbin

Bayard Service – Subcontracted publishing

The aim of Bayard Service, a Bayard subsidiary, is to assist Christian communities, educational institutions and the associative world. It provides its clients with a personal service, helping them to create their media communication tools (press, publishing and digital). Bayard Service also has an advertising department which allows it to finance all or part of these projects due to local or specialised advertising.
Bayard Service also includes a photography agency, CIRIC, which specialises in photography of religious subjects from all religions, as well as social issues and religious art. The agency has a library of four million pictures.

Contact :

Bayard Service contact page.
Bayard Service website.