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Who are we ?

Bayard, a press and publishing group present in 16 countries, is the benchmark publisher in four market sectors : youth, religious, senior and nature.

Through its different publishing brands, Bayard, Bayard Jeunesse, Milan and Twenty Third, the Bayard Group publishes more than 150 magazines worldwide.

Bayard is the fifth French periodical publisher by readership, notably with La Croix, a countrywide daily newspaper, Pèlerin, the fourth weekly news magazine in France, Notre Temps, leader on the senior market, Pomme d'Api and J'aime Lire with their twelve and five foreign language editions respectively, Prions en Eglise, Croire, Phosphore, I love English, Wapiti.

The Bayard Group is the leader on the European Senior publications with 7 magazines and 10 million readers among which Plus in Belgium and the Netherlands. In the United States, with the Catholic Digest, Bayard is one of the big players in both the Catholic and Protestant press.

Bayard is the fourth youth publisher in France. The group boasts 4,800 titres in its French and Canadian publishing catalog.

With 2,100 full time staff and 3,000 freelancers, Bayard Group serves 36 million readers, over 5 million subscribers and 8 million books sold yearly, audio CDs, 100 websites with a few million visitors from around the globe. Bayard is also a player in the audiovisual industry, in the co-production of animated cartoons (Sam Sam, Ariol, Little Brown Bear) broadcast in France and elsewhere around the world. Sales amounted to 431.5 million Euros in 2007 with 40 % of its sales (not counting parochial publications) abroad.

The Bayard Group is also sales network close to its customers :

  • Bayard Presse Contact : a customer service line for all Bayard subscribers
  • Local Sales staff : the Bayard Jeunesse, Milan Jeunesse (in France and Belgium) and the Bayard Religious network, cater schools, librairies, parishes... and individuals
  • A telemarketing network : Interlignes
  • Specialists in individual copy sales to manage relationships with retailers and distributers

La Maison de la Bonne Presse, the first name of the Bayard Group, was created in 1873 by the Augustins de l'Assomption religious congregation. Completely independent, they remain to this day the sole shareholders of the Bayard Group.