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The Planète Programme

Since 1993, through the Planète Programme, Bayard has been striving to develop press readership in Africa. Bayard actively supports 2 fun and educational magazines for young French speaking Africans :

Planète Jeunes - Since 1993
Broadcast of 55.000 copies
935.000 readers (15-25 years of age)
6 issues per year

Planète Enfants - Since 1998
Broadcast of 45.000 copies
540.000 readers (8-14 years of age)
6 issues per year

Planète Jeunes and Planète Enfants are published in 25 countries : Benin, Burkina Faso, Cameroun, Cap Verde, Central African Republic, Comoros, Congo, Côte d'Ivoire, Djibouti, Gabon, Gambia, Ghana, Guinea, Equatorial Guinea, Guinea Bissau, Haiti, Madagascar, Mali, Mauritania, Niger, Democratic Republic of Congo, Rwanda, Senegal, Chad and Togo.

History...

In Bamako - Mali - in 1992, a seminar on reading support brought together representatives of both French and African teaching environments. As well as publishers specialised in youth/teenage market. The Cooperation section of the French Foreign Affairs Ministry came up, during this seminar with the idea of the Planète Programme. This idea was straight away endorsed by the Bayard Group.

By 1993, The Planète des Jeunes Association (certified non-profit organisation by French 1901 law) was formed to give young Africans educational and citizen press support material. This material was to open them up to the world, and providing with means of language and expression, the end goal being to encourage their development.

Bayard helped this first magazine bringing to the project its know-how in the realm of youth and childhood publishing. They did this through conviction that quality reading and education are factors of development, in France and elsewhere.

With the expertise of Bayard - publisher of 150 magazines, 75 of which are destined for youth and children -, Bayard's financial support, as well as the support of the French Ministry of Foreign Affairs, the first issue of Planète des Jeunes was issued in the fall of 1993 catering those between the age of 15 and 25. Quickly Planète Jeunes became the top French language pan-African magazine for young people.

8 pages National Supplements are made by local journalists in Côte d'Ivoire, Cameroun, Gabon, Mali and Senegal. Today there are over 400 Planète Jeunes readers clubs committed to act on their social environments.

In 1998, the organisation launched the sister publication to Planète Jeunes, Planète Enfants for 8-14 year-olds. The content of Planète Enfants revolves around three main areas : reading, comprehension and fun. The magazine is adapted to the needs of children, and helps them build their own identity. Planète Enfants is a very useful learning tool adopted by many teachers and relayed in schools by teams on the ground.

Citizen campaigns

The organisation regularly publishes reports on relevant themes (public health, children's rights, the environment, etc.) with the support of large international organisations (various UN agencies, Government and non-government aid agencies). This support is coupled with campaigns on these issues for both children and teenagers.

These campaigns span 12 countries.

The Programme is currently heavily engaged on four fronts : public health (HIV-AIDS, drugs, hygiene, nutrition, immunisation, malaria, road safety, etc.), citizenship (child-soldiers, education, democracy, children's rights, violence, etc.), the environment (water, solar energy, pollution of plastic bags. These topics are illustrated by photos donated by Yann Arthus-Bertrand) and job training and entrance on the job market (advice, courses to follow for specific jobs, interviews of people in certain jobs).

Spawning commercial and editorial competencies in Africa

Planète Jeunes and Planète Enfants are also proud to be on the cutting edge of a more general project of training Africans to jobs in the press sector : editorial conception, journalism, sales and marketing of titles. A network of African co-workers helps in the making of the magazines and the local supplements.

National representatives are structured as small/medium sized companies, and the journalists, photographers and illustrators employ representatives, sales inspectors, and people involved in teaching, in the 12 relevant countries.

Planète's expertise is regularly called upon in reading development projects across Africa. This generally deals with the way a youth publication project should be managed locally or to supply editorial and sales job training. Planète partners cultural events such as the 'Journée de la francophonie' (Day of the French language) and 'Lire en fête' (Reading festival).

Contacts

Planète Programme
france@planete-jeunes.org
1, Rond-point Victor Hugo 92130 Issy-les-Moulineaux - France
Tel. : 33 (0)1 41 90 69 40 - fax : 33 (0)1 41 90 69 50
Chairman of the organisation : Bruno-François Leitao
Chief editor Planète Jeunes : Eyoum NGangue
Chief editor Planète Enfants : Evlyne Douailler

West-African Regional Office
brao@planete-jeunes.org
06 BP 2902 - PK3 - Cotonou - Benin
Tel.-fax: (229) 33 96 21
Communications & Partnerships : Moudjibath Daouda-Koudjo
12 National Representatives in Benin, Burkina Faso, Cameroun, Central African Republic, Congo, CĂ´te d'Ivoire, Gabon, Guinea, Mali, Mauritania, Senegal and Togo.

Partner Institutions : French Ministry of Foreign Affairs and the CCFD (Catholic Committee against hunger and for Development)

Partner Companies : Bayard, Schneider Electric, CFAO.