{"id":928,"date":"2017-12-13T13:48:13","date_gmt":"2017-12-13T12:48:13","guid":{"rendered":"https:\/\/www.groupebayard.com\/?page_id=928"},"modified":"2023-03-08T11:05:20","modified_gmt":"2023-03-08T10:05:20","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.groupebayard.com\/en\/discover-bayard\/our-history\/","title":{"rendered":"Our history"},"content":{"rendered":"<h3 class=\"text-info\">Bayard\u2019s history: a cultural adventure through the centuries<\/h3>\n<div class=\"row\">\n<div class=\"col-lg-10 offset-lg-1\">\n<p class=\"texte\">Bayard\u2019s history is also the history of our readers. For decades, the company has formed close ties with them, embracing their wealth and diversity. Our publications grew from this constantly renewed relationship, and it is because of this bond that we are able to reinvent ourselves.<\/p>\n<p>The following are key dates in Bayard\u2019s history: the history of our past and the history we are still writing today.<\/p>\n<\/div>\n<\/div>\n<nav class=\"nav nav-pills nav-fill mb-5\"><a id=\"pills-1-tab\" class=\"nav-item nav-link px-1 active\" role=\"tab\" href=\"#pills-1\" data-toggle=\"tab\" aria-controls=\"pills-1\" aria-selected=\"true\">Today &gt; 2000<\/a><br \/>\n<a id=\"pills-2-tab\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-2\" data-toggle=\"tab\" aria-controls=\"pills-2\" aria-selected=\"false\">1999 &gt; 1968<\/a><br \/>\n<a id=\"pills-3-tab\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-3\" data-toggle=\"tab\" aria-controls=\"pills-3\" aria-selected=\"false\">1967 &gt; 1918<\/a><br \/>\n<a id=\"pills-4-tab\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-4\" data-toggle=\"tab\" aria-controls=\"pills-4\" aria-selected=\"false\">1917 &gt; 1870<\/a><\/nav>\n<div id=\"pills-tabContent\" class=\"tab-content\">\n<div id=\"pills-1\" class=\"tab-pane fade show active\" role=\"tabpanel\" aria-labelledby=\"pills-1-tab pills-1-tab2\">\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2022<\/span><\/h4>\n<p><strong>Bayard creates Bayard audio, an entity to accelerate its audio development<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/showcase\/bayard-audio\/\">Bayard audio<\/a> now offers an audio catalog of 400 audio books to listen to, under a dedicated label: &#8220;\u00c0 \u00e9couter&#8221;, as well as a series of podcasts that have already reached more than 20 million listeners in France. Children&#8217;s imagination is at the heart of the development of this new offer for families.<\/p>\n<p>Bayard Audio is also committed to promoting the premium audio collections produced by Bayard Jeunesse and Milan, accompanied by sound creations specific to each universe:<\/p>\n<ul>\n<li>Collections of emblematic heroes for children aged 3 to 12: Little Brown Bear, SamSam, Mortelle Ad\u00e8le and Nino Dino.<\/li>\n<li>Story collections: Les Feuilletons de la mythologie, J&#8217;aime Lire and Mes Belles Histoires.<\/li>\n<li>Documentary series: the famous Mes p&#8217;tits docs collection.<\/li>\n<\/ul>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2019<\/span><\/h4>\n<p><strong>Launch of La Croix l&#8217;Hebdo, the magazine of essential questions<\/strong><\/p>\n<p>Rooted in the fundamentals of <em> La Croix <\/em> (quality information and hope), this weekly magazine offers a peaceful space in the flood of current events, to understand the challenges of the world and question how we build it. A magazine for understanding the world in depth, finding one&#8217;s place in it, taking the time to fill up on essentials.<\/p>\n<p><a href=\"https:\/\/hebdo.la-croix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>La Croix l&#8217;Hebdo<\/em><\/a> is a newspaper of convictions but not a closed space of ready-made opinions. A space for debate, conversation and sharing of experiences. With this in mind, <em> La Croix l&#8217;Hebdo <\/em> is a travel journal.<\/p>\n<p><strong>New format for Le P\u00e8lerin: current events with a human face<br \/>\n<\/strong><\/p>\n<p>Bayard\u2019s story began in 1873 with the creation of Le P\u00e8lerin. In 2019, the story continued with a new look for the magazine.<\/p>\n<p>Le P\u00e8lerin cannot be reinvented by its contributors or journalists. One becomes part of the magazine and one brings one\u2019s personal touch and experience to add to all the others. This is what the Bayard teams have been doing over the past few months, meeting with readers from near and far who have been \u2018shaped\u2019 by the magazine over nearly 150 years of \u2018accompanying\u2019 communities and discovering regions. Bayard teams obtained information from hundreds of hours of conversations between February and December 2018 across the country. Le P\u00e8lerin\u2019s new approach is a reflection of the people whom the teams met, their convictions, and the imaginative and generous ways in which they contribute to society. The new Le P\u00e8lerin is not just a weekly newspaper; more now than ever before, it is a pleasure to be experienced. The four weekly dossiers demonstrate the editorial ability to represent accurately our current readers and our readers of the future. The dossiers are pilgrim walkers; enthusiasts about history and heritage; Christians and those seeking meaning; and finally, those who are active in our cities, villages and regions to make the world a better place in which to live.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2017<\/span><\/h4>\n<p><strong>Books without frontiers<\/strong><\/p>\n<p>After 2000, sales of children\u2019s publications boomed. Both Bayard and Milan increased their production, expanded their catalogues, and adopted an aggressive policy of purchasing rights, all of which made publishing houses key operators in the industry. Apart from their international subsidiaries located in Europe, North America and Asia, Bayard forged a number of partnerships with prominent people in the book sector, printing 1.2 million books in <a href=\"https:\/\/www.groupebayard.com\/en\/explore-our-activities\/books\/\" target=\"_blank\" rel=\"noopener noreferrer\">international co-publishing agreements<\/a>. In 2017, Bayard continued its international development by means of a joint venture with Trustbridge Global Media and the creation of a publishing house in China devoted to children\u2019s publications. <a href=\"https:\/\/www.youtube.com\/embed\/RyqfSUcr3GM\" target=\"_blank\" rel=\"noopener noreferrer\">Bayard Bridge<\/a> filled its catalogues with existing, successful titles from <a href=\"https:\/\/www.bayard-editions.com\/jeunesse#_ga=2.82116944.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Bayard \u00c9ditions<\/a>, <a href=\"https:\/\/www.editionsmilan.com\/#_ga=2.45837794.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9ditions Milan<\/a> and <a href=\"https:\/\/www.editions-tourbillon.fr\/#_ga=2.45837794.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Tourbillon<\/a>.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2004<\/span><\/h4>\n<p><strong>Bayard and Milan join forces (against all odds)<\/strong><\/p>\n<p>In 2004, Bayard acquired <a href=\"https:\/\/www.milanpresse.com\/#_ga=2.45837794.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Milan Presse<\/a> and <a href=\"https:\/\/www.editionsmilan.com\/#_ga=2.45837794.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9ditions Milan<\/a>. This event was unusual and unexpected, because in the past the two publishing houses had been bitter rivals and sometimes their relationship had been put to the test. Milan Presse was created in 1980 and made no secret of its secularity, and yet in 2004 Milan\u2019s founders and directors chose to sell their shares to Bayard. Today, the development of the two brands is co-ordinated. Some sales and distribution activities have been pooled, but each publisher has kept its own identity.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2001<\/span><\/h4>\n<p><strong>The Bible: a new translation <\/strong><\/p>\n<p>Over a period of more than six years and for the first time, specialists in languages and biblical texts (in Hebrew, Aramaic and Greek) worked with contemporary writers in order to produce a completely new translation of biblical texts. More than 20 interpreters of biblical texts worked in pairs with a writer under the supervision of Fr\u00e9d\u00e9ric Boyer. Some of these writers included well-known contemporary authors such as Jean Echenoz (winner of the 1983 Prix M\u00e9dicis and the 1999 Prix Goncourt), Emmanuel Carr\u00e8re (winner of the 1995 Prix F\u00e9mina), Marie NDiaye (winner of the 2001 Prix Femina and 2009 Prix Goncourt), Fran\u00e7ois Bon, Jacques Roubaud, Olivier Cadiot, Marie Depuss\u00e9 and Val\u00e8re Novarina. This translation has made headway since then, and is now known as the <a href=\"https:\/\/www.bayard-editions.com\/religions-et-sciences-humaines\/religions\/domaine-biblique\/la-bible-nouvelle-traduction#_ga=2.11207282.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Writers\u2019 Bible<\/a>. This new translation made it possible to renew biblical language and to adapt texts from the Scriptures to be understood better today.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">2000<\/span><\/h4>\n<p><strong>First steps into the digital world<\/strong><\/p>\n<p>Internet providers to distribute content: this is how one can briefly describe the agreement made between Bayard and the Suez Group in 2000 in order to create BayardWeb. This alliance, however, did not give Bayard the anticipated results, and the project of a fee-paying editorial platform, which was undoubtedly too ambitious and out of phase with free web services available at that time, was scuppered. Bayard\u2019s digital development gathered speed again after 2009. More websites and apps were produced. La Croix was also available on the Internet in 2011; Bayard became sole owners or took shares in the following: <a href=\"https:\/\/tobostudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tobo<\/a> (Canada, digital), <a href=\"http:\/\/www.fabrique-d-images.com\/index.php?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">Fabrique d\u2019images<\/a> (Luxembourg, audio-visual), and <a href=\"https:\/\/www.tralalere.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tralal\u00e8re<\/a> (France, digital educational content). Bayard bought the <a href=\"https:\/\/www.familiscope.fr\/#_ga=2.245648706.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">familiscope.fr<\/a>, <a href=\"https:\/\/www.enfant.com\/#_ga=2.245648706.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">enfant.com<\/a>, <a href=\"https:\/\/www.notrefamille.com\/#_ga=2.245648706.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Notrefamille.com<\/a> websites between 2012 and 2015. The <a href=\"https:\/\/www.jaimelirestore.com\/#_ga=2.7079796.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">J\u2019aime lire Store<\/a>, Bayard and Milan\u2019s digital library (a collection of e-books with links), was created in 2012, and <a href=\"https:\/\/bayam.tv\/fr\/#_ga=2.7079796.718513292.1605708633-820419132.1591274091\" target=\"_blank\" rel=\"noopener noreferrer\">Bayam<\/a>, the digital \u2018toybox\u2019, in 2008.<\/p>\n<\/div>\n<\/div>\n<div id=\"pills-2\" class=\"tab-pane fade mt-5\" role=\"tabpanel\" aria-labelledby=\"pills-2-tab pills-2-tab2\">\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1988<\/span><\/h4>\n<p><strong>The boom in children\u2019s publications: from Bayard Poche to BD Kids <\/strong><\/p>\n<p>In the middle of the 1980s, Bayard seemed poised to close its \u2018Books\u2019 sector because the future looked uncertain. In 1988, in a last-minute change of events, it was decided to continue to develop children\u2019s paperback book collections because of the success of Les Belles Histoires, J\u2019aime lire and Je Bouquine publications. The Bayard Poche collection was launched in 1989, and was clearly a great success. The Chair de poule series, written by R.L. Stine (whose rights were bought for publication in France), was extremely popular among young readers, and this contributed to the huge and unexpected success of Bayard Poche. Simultaneously, other similar collections were developed to such an extent that Bayard \u00c9ditions quickly positioned itself as one of the leading publishing houses for children\u2019s books in France. Having bought Milan in 2014 and \u00c9ditions Tourbillon in 2017, Bayard Group consolidated its position in the market for children\u2019s publications and enriched its catalogues, especially with the addition of BD Kids (in 2011) which is a joint project between Bayard and Milan.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1977<\/span><\/h4>\n<p><strong>Spreading its wings: Bayard\u2019s international growth <\/strong><\/p>\n<p>The end of the 1970s and 1980s were marked by the Group\u2019s overseas development. Between 1977, when its first international subsidiary was created in Hong Kong, and 1989, when Bayard Presse International was created, the Group made acquisitions and partnerships on the five continents. Little Red Apple in Hong Kong (the Chinese version of Pomme d\u2019Api) was the first link in the chain which extended across Europe, Asia and North America, where Bayard created a significant beachhead. Bayard Inc. (US and Canada) soon became an important structure, publishing a number of magazines and books, mainly in the religious sector in the US, but also in children\u2019s books and publications for the retired in Canada. Apart from children\u2019s publications and numerous versions of Pomme d\u2019Api, Bayard proved to be a step ahead with its magazine Notre Temps due to a little-known concept whereby it created different editions of the magazine under the title Plus in Europe and North America. In France, in 1987, Bayard launched the magazine Prions en \u00c9glise under licence from Novalis (the Canadian publishing house). The growth in circulation of this publication, unique of its kind (a monthly, pocket-format booklet using newsprint paper) was spectacular. Today the Prions en \u00c9glise\/Living with Christ collection is published and distributed in France, Africa, North America, the Philippines and India.<\/p>\n<p>Today Bayard\u2019s international activities account for approximately 20 % of the Group\u2019s turnover.<\/p>\n<p><a href=\"https:\/\/www.groupebayard.com\/fr\/decouvrir-bayard\/nos-implantations\/\">Our sites.<\/a><\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1969<\/span><\/h4>\n<p><strong>La Maison de la Bonne Presse becomes Bayard<\/strong><\/p>\n<p>After Pomme d\u2019Api, Notre Temps was the last publication published by La Maison de la Bonne Presse. In 1969, the company realised that the justification of its name \u2018Bonne Presse\u2019 was no longer representative of society at that time. Consequently, it changed its name, and chose instead to take the name of the street in which its offices were located, in Paris\u2019 8th arrondissement. There was no break in continuity, and a second phase in the company\u2019s history started, different from the first, with Bayard Presse, and later Bayard.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1968<\/span><\/h4>\n<p><strong>An emerging new sector: the creation of Notre Temps <\/strong><\/p>\n<p>In the 1960s, Bayard experienced a new creative spurt, prompted by social and cultural changes in society leading to the renaissance of children\u2019s publications and the creation of publications for the retired. In the spring of 1968, while young French students were demonstrating in the streets, Notre Temps, the magazine \u2018forbidden for people under 50\u2019 was launched. Despite a slow and bumpy start, its founder, Roger Lavialle, made sure that it maintained its course, and today its success is proof of its durability. Notre Temps has the largest circulation of all French magazines (monthly publications sold from newsstands) and, with its Internet website notretemps.com, has a readership of nearly 5 million people.<br \/>\nThe magazine has diversified with the creation of Notre Temps Jeux and Tempo Sant\u00e9 in France, and international versions in Belgium, the Netherlands, Germany (called Plus Magazine) and Canada (Bel Age Magazine and Good Times).<\/p>\n<div class=\"row pb-0 py-0\">\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-notre-temps-001-e1551902734318.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-notre-temps-002-e1551902696529.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-notre-temps-003-e1551902789563.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-notre-temps-004-e1551902831151.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-notre-temps-005-e1551902878154.png\" alt=\"\" \/><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pills-3\" class=\"tab-pane fade mt-5\" role=\"tabpanel\" aria-labelledby=\"pills-3-tab pills-2-tab2\">\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1966<\/span><\/h4>\n<p><strong>Pomme d\u2019Api: when a magazine for \u2018little\u2019 children is not a \u2018little\u2019 magazine*<\/strong><\/p>\n<p>More than fifty years ago, when the magazine for young children, Pomme d\u2019Api, was created, the famous educator Maria Montessori was at the forefront of the editor\u2019s mind. At that time, creating a magazine for children who did not yet know how to read was considered a gamble. This magazine directly drew inspiration from the new schools of thought at that time, encouraging quality time and physical closeness between parents and their children: Pomme d\u2019Api is intended to be read to one\u2019s child sitting on one\u2019s lap. The magazine quickly proved to be a tremendous success. The first issue, in 1968, sold 40,000 copies, and, a year later, monthly sales reached 100,000, with children impatiently waiting to read about the magazine\u2019s characters, David and Marion. These were the first characters in the magazine, but others soon joined them. Petit Ours Brun first appeared in Pomme d\u2019Api in October 1975. Petit Ours Brun reminds readers of the emotions of one\u2019s \u2018firsts\u2019 in early childhood (first steps, first tooth, etc.), and has stood the test of time. Every month, with its colourful illustrations, pertinent texts, and the creativity of its activities, Pomme d\u2019Api lets its readers know the blessings of being a child. This is why parents today have a \u2018soft spot\u2019 for this magazine which never grows old, and was the first in a line of many such magazines \u2013 with more to come \u2013 for all ages and all tastes.<\/p>\n<p>* This phrase would be the guiding light of the founding Pomme d\u2019Api writing team throughout the 1960s. They would continue to make a point of paying as much attention to the visual and graphic quality of the magazine as to the written sections. Today, this phrase is still the leitmotiv of the creative teams in all of Bayard\u2019s publications, from Popi to Phosphore.<\/p>\n<div class=\"row my-0 py-0\">\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-pomme-dapi-001-e1551895987988.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-pomme-dapi-002-e1551895940287.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-pomme-dapi-003-e1551895861286.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-pomme-dapi-004-e1551895799763.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/histoire-pomme-dapi-005-e1551895702103.png\" alt=\"\" \/><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pills-4\" class=\"tab-pane fade mt-5\" role=\"tabpanel\" aria-labelledby=\"pills-4-tab pills-4-tab2\">\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1889<\/span><\/h4>\n<p>The company, which gradually grew and created its own printing works, registered a corporate name, and became known as La Maison de la Bonne Presse.<\/p>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1883<\/span><\/h4>\n<p><strong>Creation of the weekly newspaper La Croix: defending the Church and promoting discussion <\/strong><\/p>\n<p>Whereas the Third French Republic emerged under an anti-clerical banner, the Assumptionists, ten years after the creation of Le P\u00e8lerin and without financial means, launched a daily newspaper, La Croix, in June 1883 as an agent to defend the Church. At a time in history when instability was endemic, such daring could easily degenerate into excess, and this was no exception. In Bayard\u2019s enthusiasm to rally behind a just cause, grave errors were made: the influential role which the press played in the miscarriage of justice in the Dreyfus Affair at the beginning of the 20th century remains etched, painfully, in Bayard\u2019s memory. Today, La Croix affirms its Christian identity but refuses to let this sole feature define the newspaper, and instead, clearly shows its desire to be a forum for sharing ideas where different opinions can be voiced and discussed in a climate of mutual respect.<\/p>\n<div class=\"row my-0 py-0\">\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/La-Croix-001-e1551896751787.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/La-Croix-002-e1551896717951.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/La-Croix-003-e1551896679475.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/La-Croix-004-e1551896635971.png\" alt=\"\" \/><\/div>\n<div class=\"col-6 col-md-4 col-lg-2 mb-1\"><img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/La-Croix-005-e1551896599438.png\" alt=\"\" \/><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"bg-gris-bayard mb-5 px-4 py-3\">\n<h4 class=\"text-white mtop-40\"><span class=\"bg-info px-1\">1873<\/span><\/h4>\n<p><strong>Creation of Le P\u00e8lerin, Bayard\u2019s founding publication: when a newsletter becomes a weekly news magazine <\/strong><\/p>\n<p>Bayard\u2019s founding activity was not in the print sector, even though in the 19th century the future of the printing industry was promising. In the beginning, the Congregation of the Augustinians of the Assumption (Bayard\u2019s current majority shareholder) had a travel business which operated very successful large-scale pilgrimages to Lourdes and the Holy Land. This success encouraged the Assumptionist fathers to look further afield, and to create a General Council of pilgrimages, and, in order to inform clients, they edited their own newsletter, Le P\u00e8lerin. With the pilgrimages organised by the Assumptionists (which have continued ever since), this era marked a new adventure into the print sector, with the creation of the Maison de la Bonne Presse, and, later on, Bayard. It transpired, from the experience of Le P\u00e8lerin, that the print sector had its own way of working: it created a community of readers and relationships based on trust, and broadened the vision of the world and aroused curiosity. Le P\u00e8lerin rapidly became a family review whose circulation reached several tens of thousands of copies, growing to hundreds of thousands, and finally, in 1932, 1.2 million copies.<\/p>\n<p><strong>From printed pictures to the cinema\u2026 <\/strong><\/p>\n<p>Drawings, pictures, and photographs (including colour ones in 1996) quickly filled the pages of Le P\u00e8lerin. It became obvious that pictures were as powerful a means of communication as the written word. As soon as it was possible for pictures to be animated, Bayard started making light projections and then projections in cinemas, and even went as far as manufacturing its own projection equipment, such as the \u2018Bonne Presse\u2019 and the \u2018Bayard\u2019. This prompted Bayard to launch a new publication in 1903, Le Fascinateur, the first French review about cinema. The advent of talking pictures and exorbitant production costs put a drain on the cinematographic future of La Bonne Presse. Bayard\u2019s audio-visual production activities did not re-emerge until the end of the 20th century, with the creation of Bayard\u2019s children\u2019s publications sector and the print characters Petit Ours Brun, Tom-Tom et Nana, SamSam, and Ariol.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<nav class=\"nav nav-pills nav-fill mb-5\"><a id=\"pills-1-tab2\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-1\" data-toggle=\"tab\" aria-controls=\"pills-1\" aria-selected=\"false\">Aujourd&#8217;hui &gt; 2000<\/a><br \/>\n<a id=\"pills-2-tab2\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-2\" data-toggle=\"tab\" aria-controls=\"pills-2\" aria-selected=\"false\">1999 &gt; 1968<\/a><br \/>\n<a id=\"pills-3-tab2\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-3\" data-toggle=\"tab\" aria-controls=\"pills-3\" aria-selected=\"false\">1967 &gt; 1918<\/a><br \/>\n<a id=\"pills-4-tab2\" class=\"nav-item nav-link px-1\" role=\"tab\" href=\"#pills-4\" data-toggle=\"tab\" aria-controls=\"pills-4\" aria-selected=\"false\">1917 &gt; 1870<\/a><\/nav>\n","protected":false},"excerpt":{"rendered":"<p>Bayard\u2019s history: a cultural adventure through the centuries Bayard\u2019s history is also the history of our readers. For decades, the company has formed close ties with them, embracing their wealth and diversity. Our publications grew from this constantly renewed relationship, and it is because of this bond that we are able to reinvent ourselves. The following are key dates in Bayard\u2019s history: the history of our past and the history we are still writing today. Today &gt; 2000 1999 &gt; 1968 1967 &gt; 1918 1917 &gt; 1870 2022 Bayard creates Bayard audio, an entity to accelerate its audio development Bayard [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.groupebayard.com\/en\/discover-bayard\/our-history\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":1515,"parent":899,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/pages\/928"}],"collection":[{"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":13,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/pages\/928\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/pages\/928\/revisions\/4592"}],"up":[{"embeddable":true,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/pages\/899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/media\/1515"}],"wp:attachment":[{"href":"https:\/\/www.groupebayard.com\/en\/wp-json\/wp\/v2\/media?parent=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}