{"id":2839,"date":"2018-07-30T12:01:20","date_gmt":"2018-07-30T10:01:20","guid":{"rendered":"https:\/\/www.groupebayard.com\/confidentiality-policy\/"},"modified":"2025-03-13T16:34:07","modified_gmt":"2025-03-13T15:34:07","slug":"confidentiality-policy","status":"publish","type":"page","link":"https:\/\/www.groupebayard.com\/en\/confidentiality-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n

Confidentiality of Bayard Group<\/h4><\/span><\/div>
<\/p>\n\n\nT\u00e9l\u00e9charger le pdf<\/a>\n\n\n\n

I. Foreword<\/h2>\n\n\n\n

Bayard SA, a Public Limited Company governed by a Management Board and a Supervisory Board with a share capital of \u20ac16,500,000, its registered office at 15 boulevard Gabriel P\u00e9ri, 92240 Malakoff, along with its subsidiaries, and in particular Bayard \u00c9ditions, Milan Presse, \u00c9ditions Milan, Bayard M\u00e9dia D\u00e9veloppement and Bayard Services, La Soci\u00e9t\u00e9 d\u2019\u00c9tudes et de Revues (SER), ADF Bayard Musique, BIPEL, Bayard Endowment Fund, hereinafter jointly referred to as \u201cBayard Group\u201d provides content, products and services through various online platforms.<\/p>\n\n\n\n

This Privacy Policy details Bayard Group\u2019s commitments regarding the protection of your personal data as customer or web visitor and service user. It sets out how your personal data is collected and used, as well as your rights in this respect.<\/p>\n\n\n\n

Bayard Group complies with the French Data Protection Act, no. 78 of 6 January 1978 as amended, the French \u201cTrust and the Digital Economy\u201d Act, no. 2004 \u2013 575 of 21 June 2004 as well as the General Data Protection Regulation 2016\/679 of 27 April 2016 (\u201cGDPR”).<\/p>\n\n\n\n

Bayard Group has appointed a Data Protection Officer who is responsible for properly applying the law and ensuring your rights to access, rectify, object, erase, restrict and portability created by the aforementioned texts (dpo@groupebayard.com<\/a>).<\/p>\n\n\n\n

Bayard Group’s Privacy Policy applies on top of the General Terms and Conditions of Usage and General Terms and Conditions of Sale of websites where they exist.<\/p>\n\n\n\n

II. What personal data is collected on our websites and why ?<\/h2>\n\n\n\n

As Data controller under the French Data Protection Act and the GDPR, Bayard Group is responsible for the personal data it collects.<\/p>\n\n\n\n

The data is collected to allow you, as client, prospect or ordinary user of our services, to receive personalised information, to manage your orders, as well as enable us to offer you tailored commercial offers and, where applicable, to pass on offers from our partners. This data also allows our departments to run and improve our marketing activities and services for our clients.<\/p>\n\n\n\n

When collecting your personal data, you are advised when the requested information is required, in order to be able to enjoy a service, and when it is optional, as well as of the consequences of not providing us with a particular piece of information. You are also informed of how Bayard Group will use your data, of your right to access, rectify, object, erase, data portability and processing restrictions, and of the fate of your data after your death.<\/p>\n\n\n\n

Self-reported data :<\/span> Bayard Group collects the data needed to use the service of your choice, or to manage your order. The data collected for this purpose may include: your first names and surnames, your postal address, your email address, your telephone number and your date of birth. This may be supplemented by information on your household (number and age of children, areas of interest).<\/p>\n\n\n\n

You may also be asked if you would like to receive commercial offers by emails from Bayard Group or its partners. Pursuant to the French \u201cTrust and the Digital Economy\u201d Act, you must clearly express your consent by ticking a box confirming your agreement, as the case may be. You may withdraw your consent at any time. You are informed that if you place an order with a Bayard group company, it may send you offers for products similar to what you have already ordered, on the legal basis of its legitimate interest. You will of course be able to object at any time and exercise your rights to access, erase your personal data or restrict the processing. However, you cannot call into question the legality of the processing prior to the removal.<\/p>\n\n\n\n

When you give your mobile phone number to a Bayard group company when placing an order, it may inform you that you are likely to receive commercial offers by SMS for products similar to what you have already ordered. You are then informed how you can object to this at any time and upon collection of your telephone number.<\/p>\n\n\n\n

If you agree to receive commercial offers from Bayard partners, your email address will never be transmitted to our partners. Those emails are sent by Bayard and the partners do not have access to your email address until you subscribe to the proposed offer.<\/p>\n\n\n\n

All this data is stored in our customer database, in order to communicate with you and tailor offerings to your needs.<\/p>\n\n\n\n

Behavioural data :<\/span> you may fill out online surveys run by Bayard Group in your capacity as a customer and\/or user of products or services. Such surveys are anonymous. However, we may ask for your agreement to retain self-reported behavioural data that is linked to your customer account. You are then advised of your rights to access, rectify, erase and object and how to exercise them.<\/p>\n\n\n\n

Browsing data :<\/span> We may also collect data concerning any interactions you have with Bayard Group services (page loads, button clicks, click rates on newsletters, banners, etc.) in order to provide tailored offerings, and in general improve our services in line with customer expectations. In such circumstances, we therefore collect and process this data with your agreement. You are then advised of your rights to access, rectify, object and erase, data portability and processing restrictions, and how to exercise them.<\/p>\n\n\n\n

This data is then collected by trackers and\/or cookies. A cookie is a small text file stored on your computer\u2019s hard disk at the request of the server running the website visited. It contains information on browsing history on this website and facilitates subsequent usage of the website the next time you visit. The information collected by a cookie can only be read by the party creating it. You can refuse to store cookies, but should you do so you may have reduced access to the services on offer (see Clause VII).<\/p>\n\n\n\n

Data not collected directly from you :<\/span> In certain instances, your Personal Data may have been collected from third parties. Accordingly, Bayard Group may collect Personal Data from its partners. These sources are not public. Where necessary, we will certainly provide you with full information on the processing as well as all necessary information on how to exercise your right to object, erase, restrict, access, rectify and portability.<\/p>\n\n\n\n

Data of minors under the age of 15 :<\/span> if you create an account on one of our websites in the name of your child in your capacity as holder of parental authority, you are informed that personal data relating to your child under the age of 15 will be processed and used by the Bayard Group in accordance with this Privacy Policy.<\/p>\n\n\n\n

In the event that your child is under 15 years of age, and his\/her consent is necessary for the processing of personal data in accordance with Article 6 (1) (a) of the GDPR, you will be asked, in your capacity as holder of parental authority, to consent to the processing of your child\u2019s data by Bayard Group.<\/p>\n\n\nThis table presents all the reasons for which we collect your personal data and specifies the legal bases and retention periods.<\/span>\n\n\n\n

Purpose<\/td>Data collected<\/td>Legal basis for processing<\/td>Retention period<\/td><\/tr>
Management of mail orders and subscriptions. Management of loyalty programmes.
 <\/td>		Name, email address, postal address, telephone no<\/td>Management of the contract<\/td>Seven years after the end of the last subscription or order or exercise of the right of erasure<\/td><\/tr>
Sending of newsletters<\/td>Email address<\/td>Consent for prospects or legitimate interest with right to object for customers<\/td>Three years for prospects.
Seven years after the end of the last subscription or order for customers or exercise of the right of erasure<\/td><\/tr>
Phone reminder<\/td>Name, telephone no<\/td>Management of the contract<\/td>Seven years after the end of the last subscription or order or exercise of the right of erasure<\/td><\/tr>
SMS reminder<\/td>Telephone no<\/td>Leigitimate Interest for customers<\/td>Seven years after the end of the last subscription or order or exercise of the right of erasure<\/td><\/tr>
Monitoring of customer relations: Customer service and complaint management Satisfaction surveys<\/td>Surname, first name, email address<\/td>Management of the contract

Consent<\/td>		Retention period for customer data or until exercise of the right of erasure.<\/td><\/tr>
Bayard & Vous survey panel and Notre Temps consulting panel<\/td>Surname, first name, email address<\/td>Consent<\/td>Retention period for customer data or until exercise of the right of erasure<\/td><\/tr>
Selecting customers for studies and surveys<\/td>Surname, first name, email address, telephone no<\/td>Legitimate interest or consent<\/td>Retention period for customer data or until exercise of the right of erasure.<\/td><\/tr>
Accounting and tax obligations<\/td>Compliance with a legal obligation to retain data (establish accounting evidence of the order)<\/td><\/td>Three years after the end of the last subscription<\/td><\/tr>
Sales prospecting actions by email with prospects<\/td>Email address, surname, first name<\/td>Consent<\/td>Three years or until exercise of the right of erasure or objection<\/td><\/tr>
Sales prospecting actions by email with customers for similar products of the same legal entity<\/td>Email address, surname, first name<\/td>Legitimate interest with right to object<\/td>Seven years after the end of the last subscription or order or exercise of the right of erasure<\/td><\/tr>
Sales prospecting actions by post or telephone with human intervention with customers<\/td>Last name, first name, postal address or telephone number<\/td>Legitimate interest with right to object<\/td>Retention period for customer data or until exercise of the right of erasure<\/td><\/tr>
Sales prospecting actions by post or telephone with human intervention with prospects whose contact details have been sent by a partner of Bayard Group<\/td>Surname, first name, postal address, telephone no.<\/td>Legitimate interest with right to object<\/td>Time required for the campaign and the establishment of statistics and one year maximum. Or until exercise of the right of erasure.<\/td><\/tr>
Electronic sales prospecting actions with prospects whose contact details have been sent by a partner of Bayard Group<\/td>Email address<\/td>Consent obtained by the partner<\/td>Time required for the campaign and the establishment of statistics<\/td><\/tr>
Donation prospecting actions by post with customers.<\/td>Surname, first name, postal address<\/td>Legitimate interest with right to object<\/td>Retention period for customer data or until exercise of the right of erasure<\/td><\/tr>
Donation prospecting actions by email with customers.<\/td>Surname, first name, postal address<\/td>Legitimate interest with right to object<\/td>Retention period for customer data or until exercise of the right of erasure<\/td><\/tr>
Travelers on trips organized by BIPEL on its behalf or on behalf of its clients<\/td>Surname, first name, postal address, email adress telephone n\u00b0, Passport n\u00b0<\/td>Management of the contract<\/td>3 years after the departure of the trip.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

III. How does Bayard Group use your personal data ?<\/h2>\n\n\n

1. Self-reported data<\/h4><\/span><\/div>\n\n\n\n

Self-reported data is required in order to record and manage your orders and use the services offered by Bayard Group websites, as well as, where applicable, the management of your donations.<\/p>\n\n\n\n

Data on your areas of interest or the make-up of your household may allow Bayard Group to make tailored offerings.<\/p>\n\n\n\n

Your email address may be used in the following manner:<\/p>\n\n\n\n