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Bayard : An Overview

The Bayard group is present in most European countries, in America and Asia. Its catalogue boasts 143 periodicals as well as 4,800 titles published.

Since the 1980's, Bayard has engaged in a clear internationalisation strategy. It has broadened its activities abroad through the opening of subsidiaries, partnerships and product licensing.

Bayard has thus become the leader on the Senior press market in Europe, as well as Religious press in the United States. Bayard has a subsidiary in Hong-Kong since 1977, and opened an office in Shanghai in September 2006.

Bayard Jeunesse (Youth) has readers everywhere around the world, from Spain to Canada, through China, Mexico, Belgium and many more countries. Through "Planète des Jeunes" (officially recognised non-profit organisation), Bayard also supports youth magazines distributed in 25 African countries.